Blueprint / 04

A pipeline number the board can actually trust.

B2B SaaS teams whose CRM has drifted far enough that forecasting is an opinion.

Where it breaks

Records are half filled, enrichment is stale, and onboarding lives in a checklist nobody updates. Every forecast starts with a week of cleaning the data it is based on.

What we build

Enrichment and hygiene run continuously so the CRM stays trustworthy. Pipeline, onboarding and churn signal read from the same record, and support deflection is measured rather than assumed.

The console, running.

Change the range and it responds. Demonstration build. Synthetic data, modelled on real operations, not a client system.

Revenue operations console

New pipeline

$1.72M▲ +6.8%

Pipeline coverage

3.4x▲ +0.4x

Enrichment coverage

96%▲ +11pt

Onboarding completion

78%▲ +6pt

Pipeline by stage

MovingAged
DiscoveryQualifiedDemoProposalNegotiationClosed

The upper band is value sitting in a stage longer than its median. That is the forecast risk, shown early.

Accounts flagged

AccountARRSignalOwnerStatus
Northlane Retail$148KUsage down 31% in 30dA. WhitfieldAt risk
Caldera Logistics$92KOnboarding stalled at step 3M. OkonjoAt risk
Pemberton Financial$310KExpansion signal, 4 new seatsA. WhitfieldExpansion
Vantage Utilities$64KNo exec contact mappedR. SalgadoWatch
Bridgeway Health$205KRenewal in 45d, no ownerUnassignedWatch

Demonstration build. Synthetic data, modelled on real operations, not a client system.

What gets automated

Six workflows, engineered once.

01

Sales automation

Sequencing, routing and follow up that runs from the record, not from a rep's memory.

02

Lead enrichment

Firmographic and intent data filled on arrival, refreshed on a schedule.

03

CRM workflows

Stage rules, hygiene checks and handoffs enforced by the system.

04

Customer onboarding

Milestones tracked per account, with the stall visible before renewal is at risk.

05

AI support and sales agents

Answer from your docs and your CRM, and hand to a human with context attached.

06

Analytics and executive dashboards

ARR, coverage and net revenue retention from one definition everyone shares.

What it connects to

Your stack stays. We build the seam.

CRMSalesforce or HubSpot stays authoritative.
EnrichmentFirmographic and intent providers behind one adapter.
Product analyticsUsage signal joined to the account record.
BillingARR and expansion from invoices, not from a stage field.
Support deskDeflection and escalation measured against the same account.
Ships with the build

The RevOps Agent

Keeps the CRM honest: fills what is missing, flags what has gone stale, and answers pipeline questions from the record rather than a stale export.

Other blueprints

Built the same way, for a different operation.

Scope yours→